Heart counts on posts count engagement with each post, including hearts, engaged views, and reactions.
Heart counts may take a few minutes to upload on all platforms; rest assured, we're counting carefully. Remember, it's not all about the numbers & Happy Hearting!
Getting a lot of hearts all of a sudden? Sometimes, your posts may be featured on We Heart It, which may cause a spike in Hearts & activity on your post. Congrats! Don't worry, this is not a bug or issue.